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Inside the BookImagine how your credibility, your career, your whole life would change if you could get booked on Oprah. What would happen if over 21 million people learned about you and your business? It CAN happen. The Ultimate Guide to Getting Booked on Oprah shows you how. Heres a sneak peek at the insider information that can get you booked on Americas number one talk show. STEP ONE: Get to know Oprah.Oprah's influence. Oprah is the number one talk show host in America. Called the "Queen of All Media" by Time Magazine, she is discussed reverentially as "The Holy Grail of all publicity." Oprah isn't just admired for her honesty, compassion and forthright nature, Vanity Fair Magazine says, "Oprah Winfrey arguably has more influence on the culture than any university president, politician, or religious leader, except perhaps the Pope." STEP TWO: Know the show.Search "topic alert." Go to http://www.oprah.com/topicalert/topicalert_landing.jhtml to sign up for a topic you want to be alerted to. Though the topic is planned and Oprah may have all the guests for that particular show lined up, it doesn't mean you can't get on that show or a subsequent one. Oprah often does one topic and then creates spin-offs from the popular ones. For example, Cheryl Richardson's Life Make-overs topic became....[Find out when you buy the book.] STEP THREE: Evaluate your limits and capabilities.Ensure Oprah's producers can find you easily in many places. When Oprah's producers search for experts they search the places where experts are found. I mentioned that to be perceived as an expert it's a good idea to have some media attention already. If you haven't had any now is the time. Subscribe to Dan Janal's PR Leads service. He's teamed up with ProfNet to deliver a highly personalized version of the service (before now available only to PR firms) to experts, authors and speakers. For less than $50 a month the service delivers leads from reporters who are working on stories and need experts direct to you via email in your chosen topic or subject area. This means that you're responding to reporters who are working on stories right now and who want your information. Go to http://www.1shoppingcart.com/app/aftrack.asp?afid=20994. This is a great way to get media exposure without . . . . [Find out in The Ultimate Guide.] STEP FOUR: Realize what it takes to be a guest.Solve a problem for Oprah and her staff. Do a personal good deed for Oprah. Have you noticed something Oprah and her staff need that you have? Do you have a skill that can make some process easier for Oprah? Organizing guru Julie Morgenstern author of "Organizing from the Inside Out." (Owl Books) transformed Oprah's producers offices from untidy mounds of paper and other flotsam to an orderly and neat environment. Can you do a . . . . [This is something you'll want to know when you're pitching a producer. It's one of the key strategies many guests have used to get on Oprah.] Want to find out more? Sign up to receive 21 more tips by email!
2-CD set of Oprah Show Tips Joan Stewart, a.k.a. The Publicity Hound and I discuss the secrets to getting booked on Oprah. Plus, Get Booked on Oprah and Featured in O, The Oprah Magazine with Christine Kloser, The Conscious Entrepreneur. Click here to find out more.
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